This project was to create something that has never been created or done before. It was meant to be an experience for everyone to discover and indulge in. The Levi Experience is a campaign designed to place importance back onto the history of where Levis come from. Levis were created for gold miners, therefore Levis supports hard workers. The experience will be held in a cafe, serving various products relating back to the concept. This experience was created as a way to bring people together and make them feel awarded for all their hard work and efforts. It is an out of home experience, with the element of a package in home experience so everyone can enjoy it. The imagery was created using a combination of original photography, original photos with AI enhancements, and stock imagery.