This fully developed 360° campaign is the creation of an original brand identity. The work includes a comprehensive brand guide, product design, traditional and social ads, interactive elements, and merchandise. The concept focuses on building an immersive space and experience where health, fitness, and overall wellness are celebrated and encouraged. The wellness retreat experience is centered around yoga, nutrition, and mindful living. The brand exhibits a nature inspired color palette that reflects organic tones found in the wild, and is paired with imagery that highlights natural landscape. Every visual and branded element was designed to evoke a sense of calm, balance, and renewal to present a cohesive identity that feels both peaceful and rejuvenating relating back to the overall concept.