Lunar Chocolates

The brief given for this project was to create a conceptually driven concept for a new chocolate brand series. The concept created for these chocolates was to be a chocolate brand designed to support women's hormones during their various natural cycles. Each chocolate bar was carefully curated with careful thought to each cycle, with specific ingredients selected to support and alleviate symptoms that are common with each different cycle. The package designing was driven by creating an illustration of a goddess figure, to create an empowering symbol that's supporting women through their cycles. The goal with these chocolates was to create a new brand that would support women's health and remind them to treat themselves to self-care and self-love.